E! Entertainment is launching a series of online short-form shows in Australia. The entertainment channel operator has struck a deal with online media site ninemsn. It will allow viewers to see exclusive clips from shows such as Girls of the Playboy Mansion, Planet Gossip, and E! News.
Ninemsn an online joint venture between Nine Network, Australia’s second rated broadcaster, and Microsoft’s MSN. This is the first time E! Entertainment has struck a licensing deal with an online partner.