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Trading card deal for The Likeables

Animated soccer series The Likeables, the official cartoon of the FA Premier League, is set to be turned into videogame and trading cards after producer Animated Adventures and Pictures inked a deal with licensing agent LMI.

LMI CEO Andrew Maconie said: "For certain categories such as trading cards and stickers we can’t use the Premier League logo but outside of that we can and that’s an added bonus. Football sells." As well as the four main license areas, Maconie added that it would look to secure clothing deals.

An international deal for the show, which follows a team of soccer ball shaped aliens, is also close to being unveiled, which will include worldwide TV and licensing arrangements.