US network NBC has confirmed that it will continue with its Infront presentations to advertisers and next year will launch the event a month before the traditional upfronts.
Instead of announcing its schedule of new shows and returning series at a splashy presentation at New York’s Radio City Music Hall, NBC decided to have one-on-one meetings with advertisers.
Next year, NBC announced that it will hold a similar event in April, a month ahead of its rival networks’ presentations.
The broadcaster has been focusing on integrating many of its advertisers into its series rather than just selling traditional 30 second ad spots such as its deal with car manufacturer Ford to use the Mustang GT500KR as the car in its remake of Knight Rider.
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23 February 2018 @ 18:01:34 UTC