CBeebies has ordered a new animation series Ruby to the Rescue.
The show, produced by UK animation specialists Cosgrove Hall, was originally entitled Roger to the Rescue.
But UK public broadcaster the BBC is now on board and, conscious that a lot of digital channel CBeebies’ shows are boy-skewed, had Roger replaced with Ruby as the main character.
The 52x10mins show for older preschoolers is currently in pre-production and is expected to deliver in 2010.
Cosgrove Hall is looking for additional coproduction partners. Nelvana has been involved in the development but is not now on board, although its sales arm Nelvana Enterprises might take on international sales of the show.