Venevision inks deal with CCTV

Venezuelan media company Cisneros Group is set to ink a long term deal with Chinese state broadcaster CCTV and each will distribute each other’s programming and launch a number of coproductions.

Venevision International, which is Cisnersos’ distribution arm, will sell CCTV content in Latin America, while CCTV’s sales arm CITVC will sell Venevision content across China and nearby Asian territories.
Venevision International has already sold a number of its key titles to CCTV including six-part documentary Road to Revival, which tells the history of China, and its hit novelas such as The Woman of My Life and Rebel Angel.

It will also plan to launch a number of coproductions following the success of 6x1hour documentary The Yang Tze River, which was coproduced by the two companies.