UK independent producer and distributor DCD Media is overseeing a £10 million fund that it will use to deficit fund production in return for rights.
DCD will use the cash to invest in its own shows and programmes from third parties. It is aiming to invest in a range of genres from drama to reality to factual one-offs and series.
It said that 30%-to-50% of the forecast net sales for a programme given over to the producer when they deliver the programme in question.
DCD, which has renamed its distribution division from NBDtv to DCD Rights, would not reveal the source of the £10 million fund.
Separately, DCD has created a new division, DCD Publishing, which will handle book publishing and DVD rights.