ABC2, Australian public broadcaster the ABC’s free-to-air digital channel, has built its audience share at an impressive rate since ratings for the channel started three months ago.
The channel now reaches 1.5m viewers a week – twice the numbers garnered during its launch week back in June.
The channel has been boosted by coverage of the Paralympic Games and from a strong line-up of kids shows.
Ratings data from Oztam shows ABC2 has an 11.5% share of the overall weekday kids viewing market. This rises to 14.8% when the demo is narrowed to 0-to4-year-olds.
“During the Monday to Friday children’s daytime slot, ABC2 is achieving a greater audience amongst preschool children than all the other Pay TV (STV) channels. This included dedicated children’s STV channels provided by Nickelodeon and Disney,” ABC said in a statement.
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20 June 2018 @ 12:15:00 UTC