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Target taking Hasselhoff to MIPCOM

Distributor Target Entertainment has acquired rights to six-part reality series Meet the Hasselhoffs and will launch it internationally at MIPCOM next month.

The 6x60mins reality show features the ex-Baywatch star and Amercia’s Got Talent judge over the course of a summer in which he immersed himself in British culture. He’s shown playing polo, Morris Dancing and searching for the Loch Ness Monster among other activities.

The show launched on UK pay TV channel Living earlier this year, following another show featuring the actor The Hoff: When Scott Came to Stay.

The series is produced by UK indie Summer Films and Target has taken exclusive distribution rights on a worldwide basis.