Univision has struck a deal with online video site YouTube that will make the US Spanish-language broadcaster’s long form programming available for free on the Internet.
However, this arrangement will not include content from Univision’s prominent Mexican supplier Televisa despite Univision winning a ruling earlier this year that prevents Televisa from launching its novelas online in the United States.
The deal will cover short form and long form content produced for the Univision, TeleFutura and Galavision channels including special events such as Premio Lo Nuestro a la Música Latina (Latin Music Awards).
The two companies will share advertising revenue gained from the content.
Kevin Conroy, president of Univision Interactive Media, told investors: “This is a very exciting milestone, as it represents the first time that any Univision programming is available on the Web outside our own properties in both a long and short form format. This partnership uniquely extends our reach to our audience and solidifies our position as the leading Spanish-language video provider for U.S. Hispanics with unparalleled programming in all respects.”
This comes a few months after Univision won a legal battle against Televisa that prohibits the Mexican company, the world’s largest producer of Spanish-language content, from launching the novelas that it sells to Univision on its own web video service.
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20 June 2018 @ 12:15:00 UTC