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Spotify considers online video launch

Digital music operator Spotify is considering the launch of a video service that could rival online TV services such as Hulu and the recently launched SeeSaw.

The Scandinavian company launched an ad supported music service last year and currently has over 7 million users in Europe. It also has over 250,000 users that pay to access a premium service without advertising.

The technology used to run the site could be replicated to create an online video service, according to Spotify cofounder and chief executive Daniel Ek.

Ek said: “The technology is the same and we are interested in the space.”

However, he warned that it had no immediate plans for the video roll out. “The most important thing is that we want to focus on the music [for now].”