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All3Media picks up Cash At Your Door

All3Media International has picked up rights to Israeli format Cash At Your Door and will launch it at MIP TV next month. The show was developed by Israel’s Matar Productions for Israeli free-to-air broadcaster Channel 10.

All3Media said it had already optioned the format in the US and UK without disclosing further details.

In the show the presenter arrives at a potential contestant’s house and knocks on their front door. If they answer a question correctly and are happy for the host and production team to come into their home, the show proper begins and they are faced with a series of increasingly difficult questions that they answer for an increasing cash prize.

Matar started out as Matar Productions in 1993 before teaming with advertising company McCann Erickson in 2007, creating Matar Universal.

Company founder Ami Amir said: “We pitched Cash At Your Door at a time when broadcasters were very cautious about commissioning new programming.  However, the playful, personal nature of the show and it’s production efficiencies convinced Channel 10 to invest in a pilot, which quickly led to a commission for 23 episodes for Israeli audiences.”

Stephanie Hartog, executive VP International Formats at ALL3MEDIA International added: “Cash At Your Door is a fantastically quirky and energetic format that really gets the whole family involved, whilst also satisfying our curiosity for getting a sneaky peek around other people’s homes. It is a highly cost effective and adaptable format for international markets.”