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John de Mol’s Talpa teams with Boomerang

Talpa has created a joint venture TV company with Spanish indie producer Boomerang. The 50-50 JV will sell, adapt and produce Talpa formats in Spain.

The deal comes after Talpa, the Netherlands-based media company owned by John de Mol, struck a similar agreement with Warner Bros’ Warner Horizon aimed at getting Talpa shows into the US. It also inked a deal with Shine, which is taking its formats into France. At MIPCOM last year Talpa announced plans to launch in Germany, France, Italy and Spain, the UK and US.

Speaking about the Spanish deal John de Mol said: “Spain is a very interesting market for television and Boomerang is one of the most creative producers in this country. This company is perfect for the kind of programming Talpa develops and will produce our formats very well.”

José Abril, Boomerang’s general manager said: “We are really happy with this agreement because it means we are partners of one of the most creative independent production and distribution companies worldwide.”

Talpa’s current roster of formats includes The Golden Cage, Dating in the Dark, Viper’s Nest and I Love My Country.