Former NBC and Power executive Chris Philip will officially launch his new production and distribution company Engine Entertainment at MIP TV.
The US and UK-based company will produce as well as distribute its own content and programming from third parties.
Philip said: “We will offer cost- effective production alternatives and quick-to-market distribution strategies for our partners and clients, while delivering quality content for worldwide audiences”.
The programming line-up for MIP TV includes 36x120mins Bellator Fighting Championships, which airs on Fox Sports and NBC in the US and 66x30mins Showtime series Red Shoe Diaries.
Prior to setting up Engine, Philip was president of worldwide sales and distribution at UK-based TV movie and minsieries specialist Power.