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$150m worth of deals closed at ATF

The Asia Television Forum (ATF) was responsible for just under US$150 million worth of deals, according to organisers.

The market, which was held in Singapore between 8 and 10 December at the Suntec conference centre, closed with deals worth US$149.23 million. This was a 68% increase over last year’s event.

Some 2862 attendees were present at ATF with a 15% increase in companies participating.

“It is heartening and very encouraging to see more and more companies joining our market,” said Michelle Lim, managing director, Reed Exhibitions, Singapore and Malaysia.

A number of deals were announced at the market including the launch of Fashion TV’s 3D channel and a deal between Spain’s Neptuno Films and Asian producer Animasia for European distribution rights to animated series ABC Monsters.

Singapore’s MediaCorp also announced its relocation to Mediapolis in 2015, a move that is expected to increase the number of international companies launching headquarters in the country, as well as the renewal of a content deal with the Media Development Authority (MDA) and Britain’s South West Screen for development funding of up to £100,000.