Mark Boyd is leaving his role as head of content at ad agency BBH to launch a new content company, Gravity Road. He will partner with Mark Eaves, managing director of the Drum PHD agency, to create the new firm.
The founders said the new company will work independently and with brand owners to create new content for broadcasters, advertisers and platform owners. There will be a particular focus on the areas where TV crosses over with social networking.
Boyd has a track record of developing advertiser funded content. He said: “We launched Gravity Road as a reaction to clients who wanted bigger, longer term ideas built around quality content that has clear purpose.”
Mark Eaves added: “Both advertisers and entertainment providers need to possess a whole new suite of creative assets that can work seamlessly with connected audiences. Gravity Road is aimed squarely at this need.”