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Eyeworks hires Swedish creative boss

Eyeworks Sweden has hired former MTV and TV4 executive Mats Jankell to be in charge of development.

He will join the Swedish arm of the international producer and distributor as director of programmes on September 1 from advertising agency Mediaedge:cia. Previously he was director of programmes at MTV and Nickelodeon in the Nordic region and executive producer at commercial broadcaster TV4.

Anders Karlsson, managing director, Eyeworks Sweden, said: “Mats is one of Sweden’s best and most experienced TV veterans, both strategically and in terms of his production knowledge. Eyeworks produces everything from live entertainment to drama, and his skill set will further strengthen our range of productions which will is good for our customers.  Mats is a strong and creative person whom our customers and editorial teams will have great pleasure in working with.”

Eyeworks produces and distributes a raft of international formats including Test The Nation, Who Wants To Marry My Son and Extreme Makeover: Weight Loss Edition.