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Fox Channels preps simultaneous launch for American Horror Story

Fox International Channels (FIC) has picked up American Horror Story and will roll it out around the world simultaneously, a strategy it executed with notable success with The Walking Dead.

It plans to repeat the trick with American Horror Story and launch it as a companion piece to the second season of its hit zombie series.

FIC has taken European, Latin and Asian rights to the series and it will bow internationally, the week starting November 7. It will roll out on FX in the US on October 5.

The series, from Ryan Murphy (Nip/Tuck, Glee) and Glee co-creator Brad Falchuk, is described as subversive modern horror tale. It is produced by 20th Television and is also distributed by Fox. 

“FIC has proven that it can launch a series around the world by treating it as a blockbuster movie,” said Hernan Lopez, president and CEO of FIC. “We believe American Horror Story is the next global hit that our viewers and platforms have come to expect from our channels.”

Marion Edwards, President, International Television at 20th Century Fox said: “American Horror Story is the next great water-cooler series, and we are thrilled that it will be the next major international launch for FIC following their unprecedented success with The Walking Dead.”