Scandinavian formats producer Strix is taking the first output from its nascent Israeli office to MIPTV.
The company opened the office in Tel Aviv last year, run by Michael Rothschild, and it has subsequently developed gameshow Game On! The 12x45mins family show sees contestants compete in a series of games without knowing that they are in a gameshow.
The company is also launching Norwegian reality series Over The Top in Cannes; the 10x46mins series combines an outdoor adventure with a personal challenge.
Other shows that Strix is launching at the market include 10x44mins Stalkers, charity event series Solidarity and Spring Break Nightmare.