Banijay International is to launch classic format This Is Your Fridge at MIP TV after its recent success in Scandinavia.
The French company has struck a deal with rights holders and British production company Mendoza Films to distribute the format internationally.
The show, which sees a celebrity chef prepare a meal using only the ingredients in the fridge of a mystery celebrity, originally aired across Scandinavia and Germany in the 1990s. However, it was recently revived in Sweden by SVT1, TV3 in Norway and TV3 Puls in Denmark and was a success. It has already been renewed for a second season in these territories.
Banijay International managing director Karoline Spodsberg said: “This is Your Fridge is a distributor’s dream: it has a strong track record, it’s currently performing well in multiple territories and it ticks all the boxes in terms of current trends.
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20 June 2018 @ 12:15:00 UTC