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Disney Jr picks up Peppa Pig in Spain, Italy

Disney Junior has acquired preschool kids series Peppa Pig for its channels in Italy and Spain after striking a deal with Entertainment One Family.

The animated series will launch later this year on the Disney Junior channel after success on Spanish public broadcaster RTVE and Italy’s RAI.

Entertainment One is also launching the Peppa Pig merchandise range later this year and has signed 15 licensing partners in Spain including Bandai and a number of licensees in Italy including Giunti Editores for publishing.

Joss Duffield, head of international TV sales for Entertainment One Family said: “The deal with Disney Junior demonstrates our commitment to working with world class broadcast partners and underlines our strategy to secure broadcasters for Peppa Pig in all major territories to ensure the success of the brand internationally.”