US production company Believe Entertainment Group is launching a dance music show EpicEDM exclusively on Twitter, marking the first series to be launched specifically for the social networking platform.
The digital studio, which also produces web series The LeBrons starring the NBA star LeBron James, The Legion of Extraordinary Dancers and In the Booth with DJ Tiesto, will launch the electronic dance music focused series using Twitter’s promoted suite of products and will launch later this year.
The series has been financed and developed by Believe Entertainment Group founders Dan Goodman and William Masterson III, producers of Seth MacFarlane’s Cavalcade of Cartoon Comedy.
Believe Entertainment Group will also distribute the series internationally.
“The social media space is at the heart of this massive, global movement, so it made sense to us to curate an EDM series on the same social media platform that continues to fuel its growth,” said Dan Goodman, co-founder, Believe Entertainment Group. “Our approach with Twitter is to own the social engagement around this movement.”