Chinese video-on-demand operator Taomee is to launch a service dedicated to boy skewing action series Ben 10 after striking a deal with Turner.
Turner Broadcasting System Asia Pacific has jointly developed the service with Taomee, which operates a number of virtual worlds in China. It will offer videos as well as online games and e-comics.
Ben 10 airs on CCTV-6, the kids channel operated by the Chinese state broadcaster.
“We’re delighted to partner with Cartoon Network to launch the Ben 10 franchise’s Chinese online zone.” said Benson Wang, co-founder, director and chief executive officer of Taomee. “As Cartoon Network’s most successful original global franchise and leveraging Taomee online video site, we believe it will deliver exceptional entertainment to Taomee’s millions of trusted parents and caregivers across Asia.”
“Ben 10 has been embraced by fans around the globe and we are very excited to collaborate with Taomee to develop a dedicated online portal for this brand in China,” said Ringo Chan, Senior Vice President, Greater China, Turner International Asia Pacific.