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Banijay sells Stars in Danger diving format into China

Banijay has shopped Stars in Danger: High Diving into China.

The format, part of a dispute between Banijay and Eyeworks, has been shopped to satellite broadcaster Jiangsu Satellite Channel and a 10x90mins series is slated to debut in a primetime slot next spring.

As per the German format, devised by Banijay Group company Brainpool and aired on ProSieben since 2004, the local adaption will see celebrities given a crash course in diving under the instruction of China’s most elite professionals before facing their fears and taking to the high diving board. Taped in front of a live audience on location in an Olympic-size swimming pool, Stars In Danger: High Diving will feature stars from the worlds of music, TV, film and pop culture.

Banijay has now sold its diving format to Fox US, TV2 Norway and TV3 Sweden. Eyeworks, meanwhile, has sold Celebrity Splash to ABC (US), ITV (UK), TF1 (France) and Network Seven (Australia). It started out on SBS 6 in the Netherlands.

Karoline Spodsberg, managing director Banijay International said, “China is becoming an increasingly important format market, as we see more and more international hit formats travelling there. I’m delighted to be partnering with China’s most popular satellite channel, Jiangsu, which reaches upwards of a billion viewers.”