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Celestial brings Lingerie Football League to Asia

Lionsgate and Saban’s Asian joint venture Celestial Tiger Entertainment has acquired TV rights to the Lingerie Football League (LFL), the event in which female athletes play American football in their underwear.

Action from the LFL will be shown on CTE’s Kix action channel.

The LFL, which is based in Las Vegas, launched in 2009 and comprises twelve teams, including the Los Angeles Temptation and Las Vegas Sin.

In the US, games from the last two seasons of the League have aired on MTV2.

“We are excited to partner with the Lingerie Football League to bring America’s fastest growing sports league to Asia,” said Betty Tsui, vice president, programming – KIX and Thrill, Celestial Tiger Entertainment. “The LFL is not about models attempting to play football. The LFL presents tough, sexy, and talented female athletes playing full-contact, American football.”

“This partnership with Celestial Tiger Entertainment is yet another step towards building a global sport. We thank Celestial Tiger for being the pioneers that introduced LFL Football to Asia,” said, Mitchell Mortaza, founder & chairman, LFL Global.