Red Arrow sells You Deserve It into China

German-based distributor Red Arrow has sold its gameshow You Deserve It into China. State broadcaster CCTV has ordered a local version of the show, which was devised by Deal or no Deal creator Dick de Rijk.

The local version of the show will debut on CCTV 1 in January in a primetime slot.

Red Arrow has provided consultancy services for the local version.

Yan He, regional sales director, Asia Pacific, at Red Arrow International said: “You Deserve It is the ideal format for Chinese television – especially for CCTV. Partnering with CCTV has been a great experience and I am delighted to intensify our long-lasting partnership on location from our new office in Hong Kong.”

In the format, contestants attempt to win a quiz with the prizes going to a deserving third-party.