Madrid-based producer Phileas created the format in which contestants face being physically eliminated from the show if another contestant correctly answers general knowledge questions.
Sony is pitching the format to French and Italian broadcasters now.
Separately, Phileas said that it has done several deals for another of its formats, Don’t Say It, Bring It!
The format, which challenges contestants to answer questions without speaking, has been optioned by Argonon’s Leopard for North America, indie producer Splash in the UK, Seo Entertainment in Germany and Switzerland and Valentim in Portugal.
Turkey-based distributor Global Agency is distributing the format in all other territories.
Endemol Shine Group seeks $4bn sale https://t.co/ZgZYvCYgyk
20 June 2018 @ 12:15:00 UTC