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NATPE News: MTV’s Tr3s orders daily talkshow, Latin concert series

MTV’s US-Hispanic channel Tr3s has ordered a pair of new series.

Daily news format Show Business Extra will debut in March and concert show En Tour in April.

Produced by by Sierralta Entertainment and Show Business Television out of their studios in Miami, Show Business Extra will be a daily half-hour talkshow with correspondents reporting from the US, Latin America and Europe.

It will be stripped on Tr3s through the week.

En Tour will have behind the scenes footage of Latin music stars as they go on tour. The series will debut with a show focused on Puerto Rican reggaeton duo Wisin y Yandel.

Fernando Gaston, brand manager for Tr3s said: “By leveraging Viacom’s unparalleled portfolio of buzz-worthy events like the VMAs, EMAs and Movie Awards, Show Business Extra will drive value to our stakeholders and build on our competitive position in the market.”

Gaston added: “EnTour is a music-driven format that delivers exclusive access to viewers and partners clients with leading Latin recording artists to create engaging branded content.”