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Lovefilm renews and extends BBC Worldwide deal

Amazon-owned streaming service Lovefilm has inked a new, extended, content deal with BBC Worldwide, the commercial arm of the UK public broadcaster.

The pair already had a programming agreement, but the new agreement gives it rights to a wider range of content from the distributor.

New shows that will become available on Lovefilm include drama series Luther (pictured), sitcom Extras, sci-fi drama Primeval and motoring magazine show Top Gear.

Jim Buckle, managing director at Lovefilm, said: “The evolution of our TV offering has been unstoppable over the past year. We kicked off 2012 by announcing a new deal with BBC Worldwide and it is great to see-in 2013 by adding to that agreement.”

Separately, Lovefilm said it inked a deal with Sony to make its high definition service made available on the company’s Bravia connected TVs and Blu-Ray players.