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Vimeo launches paid-for on-demand service

Vimeo has launched a service that allows Vimeo Pro members to sell content via the video sharing site.

Vimeo On Demand will allow content producers to select the price point for their programming as well as the locations in which it will be available.

Vimeo said that, after transaction costs have been deducted, the revenue share will be 90%-10% in favour of the content creator.

Vimeo CEO, Kerry Trainor said: “With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds.”

Videos purchased through Vimeo On Demand will be accessible across devices. The site claims  93 million monthly viewers across desktop, mobile, connected TVs and games consoles.

Vimeo launched Vimeo On Demand yesterday at the SXSW Interactive + Film Festival.