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Lovefilm powers up with Saban deal

Amazon-owned online video-on-demand service provider Lovefilm has struck a deal with Saban Brands to bring the back-catalogue of kids series Power Rangers to its Lovefilm Instant streaming service.

The deal will bring 20 years’ worth of Power Rangers to Lovefilm subscribers, from the original Mighty Morphin’ Power Rangers through to the most recent Super Samurai season, in HD.

The Saban Brands deal also brings live action series Ninja Turtles: The Next Mutation to Lovefilm customers.

Chris Bird, director, film strategy at Lovefilm, said: “We already have a fantastic range of kids content on offer for our younger TV and film fans. Power Rangers – celebrating 20 years this year – has a huge global following and is popular across the generations. This deal with Saban Brands will bring the series to a whole new audience of children and will also ensure that grown-ups can catch up and reminisce on their favourite episodes instantly.”