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Israeli digital format concept welcomes Irish partner

Armoza Format’s innovative digitally sourced format creation concept TV By the People has welcomed another partner in the shape of Irish production company Screentime Shinawil.

Last month, Tel Aviv-based Armoza launched TV By the People, a digital concept that allows members of the public to pool ideas online in order to create a new television format.

Ireland’s Screentime Shinawil is behind local versions of shows including The Voice of Ireland and Dragon’s Den. Following its backing of the TVBTP concept, new features have been added including the winning entrant getting a US$2,500 prize. They also get a percentage of IP ownership and revenues.

Additionally, Armoza has extended its ideas submission stage to May 18. It says it has already received “hundreds of ideas”.

“Television is an ever changing world and originating a show across the globe with hundreds of creatives digitally is at the cutting edge. We are delighted to work with one of the world’s best distribution companies Armoza Formats – Irish and Israeli creativity at its best,” said Larry Bass, CEO and founder, Screentime ShinAwiL