US pay TV platform DirecTV is the latest company to be linked with a move for Hulu.
The pay TV company has reportedly been interested in Hulu before and the latest reports come as various companies continue to be linked to a deal for the on-demand service
Bloomberg reported last week that Time Warner Cable was in talks about taking a Hulu stake and a week earlier there were reports that Yahoo! CEO Marissa Mayer and COO Henrique De Castro had met with Hulu representatives and were interested in buying into the VOD firm.
Financial firm Guggenheim Partners and Amazon have also been linked with Hulu as has Peter Chernin’s investment vehicle as its co-owners, Disney, News Corp. and Comcast, weigh their options.
DirecTV was first linked with Hulu in 2011, but its owners ultimately decided not to sell. The weekend reports originated in The Wall Street Journal and cited unnamed sources familiar with the situation. They said DirecTV could buy some or all of Hulu.