The Swiss based over the top provider’s ad-supported VOD service is carried in 120 countries and the premium drama titles it has picked up are primarily for the US, Australian and European markets.
Viewster has acquired 240 hours of content in all. From All3Media International Viewster has picked up teen drama Skins (left), taking exclusive rights in Australia and Germany.
From Shine International it has acquired BBC drama Mayday and comedy series Moving Wallpaper.
From Starz it has also acquired Ving Rhames drama Gravity, comedy series Hollywood Residential and Jeff Goldblum movie Head Case from Starz.
It has also picked up various drama series from Korea’s KBS including popular Korean drama Boys Over Flowers.
Viewster CEO Kai Henniges said: “We are making a significant new investment in content that we can provide on an ad-supported basis and that is also attractive to our young and growing audience across the globe that prefers on-demand over appointment viewing.”
He added that Viewster is tailoring its acquisitions strategy by region.
“In the United States, we follow a multi-niche approach with in-demand series from Europe, Asia and other regions. Our U.K audience receives an ever-increasing library of national and international top titles. In Australia and the German-speaking countries, we strongly count on U.S. and U.K. titles that cannot be easily found otherwise,” he said.
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