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UK connected TV service YouView nears 400k

UK connected TV service YouView is now in almost 400,000 homes. YouView did not break down the figure but it is believed that the bulk of the total is accounted for by customers that have signed up for the set-top box via service providers BT and TalkTalk.

YouView has also said that a new raft of internet-delivered channels will be added to the platform soon.

“Seamless access to content is at the heart of the YouView proposition and we are delighted to announce that internet channels are set to launch this summer as well as the extension of our app strategy to the Android platform. YouView is taking catch-up TV into the mainstream,” said Richard Halton, YouView’s CEO (pictured).

YouView revealed that almost two thirds of its viewers watch video-on-demand programming every week, kids shows Peppa Pig and Mickey Mouse Club are the most watched shows on the service.

Viewers are watching 2.2 million video streams per week and spending an average of three hours watching on-demand and catch-up programming.

Halton