Viacom cuts post-Netflix deal with Amazon

040408_0620_doras_first_tripAmazon has signed a multi-year video licensing deal with Viacom, giving Amazon Prime Instant and Lovefilm viewers access to TV shows from MTV, Comedy Central, Nickelodeon and Nick Jr.

Much of the Viacom content would have been carried on Netflix, but the streaming service said earlier this year it was letting the deal expire.

The expanded multinational agreement applies to Amazon Prime Instant Video subscribers in the US, with some of the content to also be made available to customers of Amazon’s LoveFilm service in the UK later this summer.

Content covered by the deal cover kids programming including Bubble Guppies and future episodes of Dora the Explorer and SpongeBob SquarePants, as well as MTV and Comedy Central shows like Awkward, Tosh.0 and Workaholics.

Philippe Dauman, president and CEO of Viacom said: “This innovative agreement will provide Prime members with access to even more of our best programming from our major television brands, including many digital video subscription streaming exclusives.