Super RTL has officially announced its output deal with DreamWorks, giving it a raft of the animation studio’s titles. News of the agreement leaked at the recent LA Screenings and the German kids broadcaster confirmed it this morning.
Super RTL is currently a joint venture between broadcaster RTL and Disney, but the latter is launching a standalone Disney Channel , which will take its premium content leaving Super RTL without a chunk of programming.
The output deal with DreamWorks, which has been increasingly active in TV in the past year, runs for five years, starting this September. It covers over 500 hours of content and titles include The Penguins of Madagascar, Kung Fu Panda: Legends of Awesomeness, George of the Jungle, Lassie and Rocky and Bullwinkle.
Super RTL will also get the new titles DreamWorks is developing for Netflix, which will be TV series spun off from its movie titles.
Claude Schmit, Super RTL managing director said: “For us this strategic partnership constitutes a milestone in the station’s history. Our relationship with DreamWorks Animation, one of the most globally recognized entertainment brands, will be able to elevate our profile as the go-to station for young viewers. With access to this incredible library of content, we are now excellently equipped to compete in a crowded marketplace.”
Ahead of the Disney Channel launch Super RTL CEO Claude Schmit recently told TBI that the new competition would “help us defend our position as Germany’s favourite children’s channel” and added: “Of course, we wish our Disney colleagues all the best for the launch and good luck in the race for second position.”
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