Viacom ups Kerry Taylor to international MTV programming boss

Viacom International Media Networks has promoted Kerry Taylor to senior VP, Youth & Music. The role involves overseeing all branding activity and taking responsibility for all non-music-related content on the international MTV channels.

Taylor will report to VIMN CEO Bob Bakish in the new role as well as continuing in her current position as senior VP and general manager of MTV for VIMN UK, reporting to David Lynn, executive VP of all VIMN operations in the UK, Australia, Russia, and Hungary.

Taylor will take the lead in deciding how the MTV brand is positioned and presented as well as in developing original programmes and identifying acquisitions.

Bakish said: “[Taylor] has led our MTV portfolio in the UK to so many noteworthy accomplishments and I’m confident that, under her leadership, we will continue the successful evolution of the MTV brand and to deliver entertaining and compelling content to MTV viewers around the world.”

Taylor first joined VIMN as VP of marketing, creative & consumer press for MTV UK & Ireland in September 2007. Prior to that she was director, marketing & on-air for Living TV, Bravo, Challenge and Trouble at Virgin Media.