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ProSieben Maxx launches in Germany

ProSiebenSat.1’s new channel ProSieben Maxx has launched in Germany today.

The channel, aimed at males aged 30-59, is available on a number of cable platforms including Unitymedia Kabel BW and Tele Columbus, which has launched it on its digital tier, with a launch on analogue to follow in two weeks and the HD variant to be added in the fourth quarter.

Unitymedia Kabel BW is using ProSieben Maxx to replace public channel NDR in North Rhine Westphalia, MDR and WDR in Hesse and WDR in Baden-Württemberg after Germany’s public broadcasters indicated they were no longer willing to support analogue retransmission.

Maxx recently anniounced a programming deal with BBC Worldwide for a branded BBC Earth natural history block.