The format comes from Israel’s Gil Productions and Studio Glam and will launch internationally next week in Kiev.
The 30-minute daily format sees 25 members who are of the public shown a short clip outlining a problem between a couple, then review the case, question the participants and then reach a verdict.
Global Agency bills it as “light-hearted and fun”, and “easily” localised.
Producer Gil Productions is the prodco of veteran Israeli exec Assaf Gil, while Studio Glam is headed by Ami Glam, who said: “There is great importance today for formats that are not only accessible and easy to produce but can at relatively low cost return great production value.”
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23 February 2018 @ 18:01:34 UTC