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Easel TV VOD service in the picture for All3Media

only_way_is_essex_1All3Media is set to get its own version of multi-screen software specialist Easel TV’s over-the-top video service.

All3Media shows available include Skins, Shameless, The Only Way is Essex (pictured), Midsomer Murders and Peep Show, with further series to be added over time.

The move represents the latest example of producers going direct to consumers with their programmes, effectively cutting out distributors and broadcast platforms.

Easel originally launched the service in 2012 on Samsung TVs in the UK and also in the US under the name ‘Best of British TV’.

The next release is being launched on iPads and iPhones at TV tech tradeshow IBC and will also be available on Xbox 360 games consoles in the coming months, said Easel TV.

Viewers can access more than 350 hours of TV shows through the service, either on a subscription or pay-per view basis.

“We have extended the application to these popular consumer devices due to the vast amount of TV content that is now being consumed on them in both the UK and particularly the USA. We have closely monitored the adoption of a wide range of OTT services with specific interest in games consoles and have been impressed by the amount of content now consumed this way,” said All3Media’s senior VP of digital and business development, international, Gary Woolf.

“Our primary digital business continues to be licensing programmes to international broadcasters and major video on demand partners. What is exciting for us is that his service allows us to offer a wide range of great quality content that doesn’t fit the needs of those services directly to new audiences developing direct consumer relationships and enhancing opportunities for our content to be discovered.”

Last year, All3 revealed it would directly target consumers with a new VOD service for Samsung and LG TVs.