The deal will expand the reach of Viacom’s channels Nickelodeon and Comedy Central across RCS&RDS’s Romanian and Hungarian pay networks. Nickelodeon will be available in an additional three million homes in Romania and 500,000 in Hungary from October. The deal expands Comedy Central’s reach in Hungary by 30%, while in Romania Comedy Central Extra will now be available for the first time to RCS&RDS’s three million homes.
Bartosz Witak, general Manager, CEE and Israel at VIMN said: “RCS-RDS is one of the biggest distribution partners in the Central European region and it plays an especially important role in our regional growth. Therefore, we consider placing our agreement with RCS as one of the great successes of the year.”
Separately, VIMN has struck multiple content distribution deals for Nickelodeon content.
In Europe, Ireland’s public service broadcaster RTE and Italian kids’ broadcaster Boing have signed for season two of Kung Fu Panda (pictured) and season three of Penguins of Madagascar, while Iceland’s 365 Media has re-licensed Penguins of Madagascar seasons one and two. TV Markiza in Slovakia has taken seasons one to three of Kung Fu Panda.
In the Asia Pacific region, Taiwan’s Eastern Broadcasting Asia has picked up season three of Kung Fu Panda and Penguins of Madagascar and season 1 of Monsters vs Aliens, while in Thailand Medialink Entertainment has picked up 26 episodes of Kung Fu Panda season 2.
In Latin America, Bolivia’s ATB has signed for season three of Kung Fu Panda and season one of sci-fi action comedy Monsters vs Aliens; Uruguay’s Canal 10 has also signed for season one of Monsters vs Aliens and season one of Penguins of Madagascar. In Ecuador, Teleamazonas has taken season one and two of Kung Fu Panda and season three of Penguins of Madagascar.
New Zealand’s public service broadcaster TVNZ has acquired season two of Kung Fu Panda and seasons two and three of Penguins of Madagascar.
Finally, Africa’s Atlantic Pictures has signed for season two of Kung Fu Panda.