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Shaftesbury promotes for sales VP

Ryan St PetersCanada’s Shaftesbury has promoted Ryan St. Peters to the role of VP, sales and business development.

In his expanded role, he will continue to work on television and digital presales, sales and distribution strategies across the Shaftesbury and Smokebomb Entertainment imprints, but will now work with third parties to find new kids, factual and digital content to acquire for distribution. He will also work closer with digital platforms to maximise revenue and grow the digital slate.

Previously director of sales, St. Peters is credited with placing content with the likes of BBC, Sky, Hulu, HBO, Starz, Disney Channel, Nickelodeon, Cartoon Network, KiKA, Super RTL, France Televisions, Australian Broadcasting Corporation, Food Network, Cooking Channel, Science Channel and National Geographic Channel.

“Shaftesbury’s content is seen by audiences around the world and Ryan has been a key player in that achievement,” said Christina Jennings, chairman and CEO, Shaftesbury. “He will ensure the continued growth of our sales business by forging distribution partnerships and looking at new ways to expand audiences and revenue across all platforms.”