International sports broadcaster Eurosport has taken rights to key games in the Women’s Champions League football competition.
It has taken rights to home games featuring VfL Potsdam and FFC Potsdam. The Discovery-backed broadcaster will also have away games from the German teams.
Underscoring the growing interest in women’s football on TV, Wolfsburg’s triumph over Olympique Lyonais in the 2013 Champions League won Eurosport 7.8 million viewers, a 62% increase on the audience for the 2012 final.
Eurosport has recently bagged Women German Bundesliga rights and also shows Women’s World Cup Games.
The broadcaster said it had a cumulative 55 million viewers for its coverage of the 2013 Euro Championships in Sweden in July, a 53% increase on the 2011 numbers when the tournament was last held.