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ProSiebenSat.1 remakes Danish wedding format

Married at first sightGerman broadcaster ProSiebenSat.1 has secured remake rights to Danish wedding reality format Married at First Sight.

The network has given the show a straight-to-series order, with company stable mate Red Seven Entertainment attached to produce.

The format originally came from Scandinavia’s Snowman Productions, which is part of ProSiebenSat.1 Media’s international arm Red Arrow Entertainment.

Distributor Red Arrow International also said an unnamed French broadcaster had secured a straight-to-series order.

Married at First Sight sees singletons marry complete strangers and six weeks later decide whether to stay with their new spouse or divorce. The original Danish series broadcast on pubcaster DR3 and topped its channel average by more than 500%, according to ProSiebenSat.1.

Red Arrow International launched the format in Cannes at MIPCOM, where the distributor’s senior VP, global format acquisitions, Henrik Pabst claimed it was “talk of the town and a game changer”.

Married at First Sight is the must-have reality show, and now ProSiebenSat.1 has secured a straight-to-series order for Europe´s biggest television market – and looking at the ongoing negotiations around the world, [the format] has propelled the dating genre to another level,” he added.