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News brief: Ex-Scripps Intn’l chief Moyer launches firm

Greg Moyer, the former president of Scripps Networks International, has launched his own company, a New York-based multiplatform content house.

Blue Chalk Media officially launched yesterday. It will “incubate a new era of rich media storytelling as digital distribution pushes traditional media brands to ‘go mobile’,” said Moyer, who is its CEO.

Moyer exited Scripps’ international business in December 2011 and was succeeded by Jim Samples.