In the UK, Microsoft launched its next-generation console and connected entertainment service Xbox One yesterday.
An app is available from the Microsoft online store – the Xbox One App Marketplace – that allows LoveFilm customers in the UK that have an Xbox One to access TV and movies via the console.
The app will also support new Xbox One features. ‘Snap’ and ‘fill’ modes allow consumers to view content from a side panel on the screen while navigating other menus, games or apps in the main window.
‘Achievements’ and ‘Challenges’ are also supported with members able to earn badges by adding titles to their WatchList or watching new releases.
Xbox One users can also use the Kinect motion sensor to navigate the LoveFilm catalogue.