Fox International Channels (FIC) is due to launch a second sports network in Italy, four months after it rolled out the Fox Sports channel in the country.
Fox Sports 2 will be available exclusively to Sky Italia’s Sport Package subscribers starting December 20th.
The network will heavily feature Amercian sports, including NFL football and Euroleague basketball. By contrast, the existing Fox Sports channel is focused on European and international football matches.
“The launch of Fox Sports 2 in Italy follows FIC’s ongoing sports expansion strategy, which over the past two years has rapidly swelled the brand’s footprint from 17 million households outside of the United States to over 71 million subscribers presently,” the firm said.
Furthermore, FIC Asia also bolstered its pay TV sports channels business by launching a new strategy for Fox Sports and Star Sports by securing the French Open tennis, Bundesliga German football league, PGA and World Golf Championships, IBL Badminton and Formula E motor sports.
FIC has also launched local hubs in Taiwan, which is broadcasting three sports channels, and Hong Kong, which is transmitting networks in HD.