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News brief: Banijay launches Italian producer

Banijay Group has launched an Italian production company with local producer Filipo Cipriano.

Banijay will own 60% of NonPanic, with Cipriano holding 35% and Piergiorgio Camilli taking the last 5%. The prodco will target Italy’s pay TV channels and is already producing a 12-part reality series for Sky Italia.

Banijay acquired the stake through CEO Marco Bassetti’s Ambra Multimedia, which he launched after leaving his role as group president of Endemol. Banijay owns 50% of Ambra.