White label broadcast solutions provider Applicaster has appointed FremantleMedia UK Interactive’s managing director, Peter Cassidy, as its European VP.
Cassidy joins after seven years at FremantleMedia, where, in his most recent role, he was responsible for all digital extensions around the production company’s shows in the UK, including The X Factor, Britain’s Got Talent and The Apprentice.
“Peter is one of the few executives in the industry with the unique blend of expertise in content production, creative, and digital, and has led cross-disciplinary projects for leading global TV brands, such as FremantleMedia and RTL”, said Applicaster CEO Jonathan Laor.
“We are excited to have him on board and harness his leadership and experience in TV, and interactive digital media to lead Applicaster’s expansion in Europe and to support our current customers worldwide in their new media journey”.
Israel-based Applicaster provides broadcast solutions for cross-screen TV experiences, including live and on-demand TV, second screen, synchronised and social TV experiences, and apps.