Red Arrow takes rights to Belgian comedy

Red Arrow International has secured worldwide rights to SafSafety_Firstety First, a new comedy format from Shelter, the prodco behind Benidorm Bastards.

The show is a feelgood comedy set in a security company. It has been a hit on Belgian free-to-air broadcaster VTM.

“For a long time, I thought our shows were lucky shots. But now Safety First did it again: this is not a coincidence anymore”, said Shelter boss Tim van Aelst.

Henrik Pabst, managing director, global format & factual distribution at Red Arrow International added: “By smashing VTM´s channel average and raking in comedy awards, Safety First has already shown its hit potential.”